The exact moment Down Goes Brown decided to use comedy to ease his pain.

Sean McIndoe, better known as Down Goes Brown, runs the funniest blog on the internet.

Of course, he's long since graduated from being simply a blogger. His work has appeared in The National Post and Grantland; TSN often has him live-blog or tweet through an event, such as the rebroadcast of classic international games; and he is a frequent guest on radio and TV spots (including an episode of The Agenda in which he debated concussions with Ken Dryden).

Now he's gone totally mainstream with his newly published book, The Best of Down Goes Brown.

The Maple Leafs suck and you're an idiot for liking them.

That's essentially the premise of Why The Leafs Suck And How They Can Be Fixed by Al Strachan and Leafs AbomiNation: The dismayed fan's handbook to why the Leafs stink and how they can rise again by Dave Feschuk and Michael Grange.

The titles of both books imply that the authors, in their infinite wisdom, have the secrets to turning the Leafs around, although neither really does. Instead, both books spend the bulk of their print describing years worth of Leafs idiocy and basically laughing at anyone who is stupid enough to support the team.

Peter Robinson, author of the upcoming book Hope and Heartbreak in Toronto: Life as a Maple Leafs Fan, chooses not to take the same tired path as the aforementioned authors. Robinson doesn't want to profiteer off Leafs fans' misery, because he is one.